The commercialization model of the product that is obtained as a result of the investment made to healthcare ventures and start-ups and its’ application are separate expenditure items. The largest amount from the budget is allocated for the marketing and sales operations of the healthcare products, even they exceed the R & D costs. Investing in an initiative whose commercialization procedure is not yet terminated, could cause unexpected consequences both for the healthcare venture and the investor.
Commercialization modelling
Modelling and Practicing of Commercialization Strategies for Healthcare Ventures and Start-Ups
In this context, the main supports that we provide to healthcare enterprises are as follows
Determining Products
Determining commercialization plans of the products in the process of commercialization whose procedure of R&D phase is already concluded.
penetration strategy
Determining the market penetration strategy.
competitor analysis
Conducting and reporting competitor analysis
competitive power
Forecasting the estimated effect of the added value and competitive power of the product at the commercialization phase.
Medical Marketing
Conducting medical marketing activities at the commercialization stage of the product.
Time-Wise
Forecasting the time-wise(timing) estimation of all the stages at the commercialization process.